How to produce Direct Mail that works...
Pop-Up Mailers belong to a category of direct mail known as Dimensional Mail. This can also be described as chunky mail but not flat like a postcard or sales letter.
Internet search results for "dimensional mail" show that nothing has a better open rate or response rate than a powerful dimensional mail campaign - that's because it is special. People love to open a package and are filled with anticipation to see what's inside.
According to a Direct Marketing Association Response Rate Report, dimensional mail averaged the highest response rate of any direct response medium. Some marketers report response rates of 25 to 50 percent or even higher from dimensional mail. It's hard to argue with success.
It is also well reported that dimensional mail keeps your audience involved with your marketing message longer and leaves a positive and lasting impression. The case for dimensional mail is very convincing.
read more >5 reasons why Pop-up Mailers generate results
If you're looking for direct mail results then Pop-Up mailers are the high-achievers. Don't just take our word for it - the results are out there on the internet and these are the reasons why:
- 1. A chunky pack grabs attention
- 2. Almost 100% open rates
- 3. Creates instant positive impact
- 4. Very high response rates
- 5. Leaves a lasting impression
Customer interaction is all-important in achieving direct mail success and our pop-up and interactive mailers generate interaction in abundance. The experience is very positive and fulfilling.
By comparison, figures available on the internet reveal the relatively poor performance of "flat mail". The DMA has stated that an average response rate for direct mail is 2.61%. Another source says that if you assume a response rate of only 2%, you might still be disappointed. Open rates have been known to be as low as 0.2%.
Fantastic source for marketing advertising & promotional ideas
Our pop-up and interactive products are used in all kinds of promotional and marketing campaigns. They generate a myriad of direct mail ideas and have contributed to some of the most inspiring promotional marketing campaigns. This is borne out on our testimonials page.
Our clients heap praise on our product range and our free sample pack has been acknowledged as a brilliant box of ideas. Our customers tell us we achieve a high level of friendly customer service whilst maintaining a level of customer contact that is non-intrusive.
As much care is devoted to our products which are all printed in Lancashire and hand finished in-house. We are proud of our reputation which has spread throughout the UK and is now growing in Europe and the USA.
So wherever you are in the world we aim to provide a "local business experience" and inspire you with brilliant marketing ideas.
Look who's talking...
" We have received the Pop-up cubes ahead of our deadline which was a beautiful surprise. The quality of the products was excellent. Thank you so much."
Nathalie Pacreaum, La Cerise sur le Gateau, Nantes, France
"One of the critical success factors of Ryder Cup 2010 was the special warmth of the Welsh welcome. The Foldilocks product helped us reinforce key positive messages about Wales so that the home 'team' could win on and off the course."
Peter Cole, Regional Strategy Director
"Our client required a high volume sales presenter / mailshot solution in a typically tight lead time. The team at Whitney Woods were able to provide a solution and managed it from concept through to production and then delivery.
Customer service was excellent and the project was managed pro-actively and comprehensively throughout.
The feedback we received from our client was excellent – the piece was well received at all levels within the client's business and most importantly, with their customers.
We look forward to working with Whitney Woods again in the future"
Matt Ward, TenThirtyFive Ltd
"We were absolutely delighted with the service we received from Whitney Woods. The staff were extremely friendly and efficient and above all else our client was over the moon with the finished product - a pop-up pyramid."
Tanya Sutherland, Director
TMS Media, Great Yarmouth
"This was a tricky brief and I had no idea where to get this done, but once speaking with Whitney Woods and seeing thesamples they provided, I was reassured that they are the experts in this field. With easy to use templates and guidance throughout from a very helpful team, the job was delivered ahead of time and to the great satisfaction of the client. Brilliant job and many thanks!"
Richard Crossley,
Intermedia
"The pop-up box produced by Whitney Woods is indeed a surprise. It has that certain factor that all companies strive for when trying to find the hook that keeps a name in someone's memory. I know for a fact that customers old and new keep our boxes close at hand because of its uniqueness. Anything that stays on someone's desk for longer than a day is indeed a marketing tool to be proud of."
Andrew Bown-Copley, Director
Eagle Design Studio, Rotherham
"We were attempting to design a mailer which was innovative, memorable and fun for our client who sells animal bandages to vets and stables. The idea we'd come up with, we thought would be difficult to implement to say the least, but Whitney Woods not only mocked up a good working sample to our design, they also printed and produced the full run of interactive mailers to a very high standard and decent price."
Dominic Adams
Network Design and Marketing, Leeds
