The World of Cardboard Engineering, Pop up Mailers and Promotional Marketing Products

It was in the late 90s that Whitney Woods made an entrance into the world of cardboard engineering, taking a tentative step forward by exhibiting a few products at a trade show in London. We thought that if the pop up products worked as trade show giveaways then we were on to a good thing. Overall reaction to these few manual promotional pop-ups was encouraging but there was something missing – impact. The magic ingredient was rubber bands! From that point onwards our cardboard engineering team started to work on developing a range with a wow-factor. High impact pop up mailers – promotional products that come under the American banner of Dimensional Marketing!

Marketing Products with a Difference

Since the early days, our range of marketing products and advertising devices has grown not only in size but also in sophistication and now Whitney Woods offers the largest selection of pop-up mailers and interactive marketing devices in the UK! Companies throughout the UK pay testimony to our marketing products by telling us how successful their promotions have been – thanks to the impact of using marketing products with a difference!

Promotional Marketing Products and Pop up Mailers from the Beginning

Hand Finishing and Hand-fill Mailing

Whitney Woods was formed in 1992 and started life offering services to the direct mail business as hand-fill mailing house and to the print industry doing specialist hand finishing. It is through these areas of expertise that our production staff developed the skills required to be able to assemble intricate pop-up products and to make commercial production a viable option.

Promotional Marketing Products

We entered the promotional supplies arena properly in 1999 when we made our first rubber band powered promotional pop-ups. We started with what was to become our most popular promotional marketing product – a pop-up cube. This was soon followed by other pop-up marketing products which have also remained very popular over the years – a pop up house and a pop up pyramid. What started with those first pop-up cubes has grown into a very healthy niche business with a range of over 40 pop up products. To read more about the Whitney Woods promotional marketing range take a look at the section called “Promotional Marketing Products".

Promotional Mailers

The very first pop-up products were sent out as a direct mail piece and it is as promotional mailers that most of our pop ups are used. Take the automatic pop-up products as an example of pop-up product which makes a very successful promotional mailer. The various pop-up mailers all bring with them the element of surprise which inevitably leads to laughter - so they are fun products. That fact alone makes pop-up mailers a very attractive option as a direct mailing piece.

Not every item in the Whitney Woods range of promotional mailers is an automatic pop-up product. We have marketing products that turn; pictures that disappear and change; pop-ups which jump; pocket-sized media full of fun folds – and each one creating a very tactile and interactive promotional marketing product which can become a very successful direct mail shot. To read more about pop up mailers take a look at the section called “Promotional Mailers”.

Christmas Advertising

Choosing what to send as a Business to Business marketing product at Christmas can be a problem. The choice of corporate Christmas cards for example seems as if it has all been seen before. So where do you go? Well, the Whitney Woods range offers ideal solutions to Christmas marketing problems including the production of bespoke pop-up cards for Christmas.

The thousands of marketing people who have received our sample box are absolutely amazed at the array of new Christmas advertising and marketing products that they are seeing for the very first time! Our range of Christmas marketing products is promotional print with OOMPH! to make sure that your Christmas promotion stands out from the crowd.

Marketing Ideas and Advertising Uses

Our pop ups and promotional marketing products are different. Coupled with your imaginative use of graphics to bolster your creative advertising and marketing ideas, our range of advertising products can produce quite startling results. The key is that people just can’t put them down. Promotional pop-up products stay on desks for months – even years. They get passed around the office. At trade shows, everyone wants one. Delegates take them back to the office from conferences and corporate hospitality events. Response rates are shown to be significantly higher.

And all because of the mix of your creative advertising and marketing ideas and our happy knack of supplying the right interactive promotional product. 

In order to help you to find the right idea to make your promotion a success, please go to the section called “Marketing Ideas and Creative Marketing”. Another section which you might find useful is “What Are Promotional Marketing Products Used For"

Paper Engineering and Cardboard Engineering

Whitney Woods owes a large part of the success of its range of promotional marketing products to the imaginative use of very basic paper engineering and cardboard engineering techniques. However, we have adopted a common-sense approach to all pop-up products in the range which is keep it simple - keep it affordable.

Producing pop-up marketing products for commercial use as we do precludes the use of very intricate pop-up mechanisms as the costs of hand assembly would become prohibitive. We are proud of the fact that all of our products are hand made in the UK by skilled local labour. Nothing is farmed out to foreign parts and we do not take advantage of or exploit cheap labour.

Promotional Marketing and Pop up Mailers Samples

Our website is here for everyone to see but in particular we hope to attract enquiries from legitimate businesses looking for promotional marketing solutions. Creative directors, graphic designers and account directors in ad agencies are regular visitors to the site looking for marketing ideas or for new promotional ideas involving innovative promotional print. Our bumper sample pack is an absolute must for members of the advertising and marketing fraternity as it is packed full of new ideas for direct mail, creative ideas for marketing, fresh ideas for exhibitions and wacky ideas for advertising!

You will not find a better pack of popup products in the UK  - it is the ultimate pack of advertising ideas!