Ambient Media and Alternative Media Advertising

The term “Ambient Media” was coined in about 1999 and is now firmly established in marketing jargon. It is a clever advertising niche whereby advertising opportunities are recognised in everyday places such as on the hanging straps in rail carriages; on the handles of supermarket trolleys; on the backs of till receipts and so on. Popular large scale examples include ads on hot air balloons or laser projections on large buildings. Ambient Media advertising is sometimes also referred to as “Alternative Media” advertising.

Ambient Media and Alternative Media Advertising Products

Having given a brief description of Ambient Media in the above paragraph you might wonder what this has to do with Whitney Woods. Well, ambient media campaigns are the product of creative thinking, fertile brains and vivid imaginations and that’s where we come in. Everyday objects such as door hangers; parking discs and bottle collars offer opportunities for ambient and alternative media advertising. We have other suggestions such as face masks and product oriented pop-ups which can fall into ambient advertising campaigns depending on just how they are placed. Read the individual ambient media product pages for suggestions.