Automatic Pop Ups, rubber band pop-ups and pop up action products

From and advertising and marketing point of view, the beauty of an automatic rubber band pop-up product is in the actual pop up for it is the pop-up action which starts a sequence of events which ends up with the pop-up product being kept for ages – sometimes years! Here’s the script. An attractive little package arrives on your customer’s desk one morning. Just because it is in a pack it is already leaps and bounds ahead of the mass of boring, white, standard-sized, flat envelopes that create the unwanted pile.

Pop up action grabs the attention

Saving the best until last, your customer opens all the envelopes and bins the contents, barely stopping to give most of it even a sideways glance. Then your customer opens your promotional pop-up pack. The contents automatically pop up and jump out of his grasp and suddenly your customer has to look at this one mailer - even if it is only to pick it up! Your customer is curious to see how such a big lump of a thing got into such a small pack so he studies the promotional pop-up closely. Then he starts to flatten it and then watch the pop up action - over and over and over again. You’ve cracked it – your customer is hooked and your automatic pop-up mailer has done its job!

Rubber band pop ups work best when they are “fresh”

The pop-up action in this range of automatic pop up products is created by cardboard engineering design working with rubber bands. However, rubber bands are a natural product and if they are kept at full stretch for too long they begin to lose their elasticity. It is important that your rubber band pop ups are dispatched to your customers within the first week of being made – unless you can store them popped-up rather than flat. A rubber band pop up product will pop-up for months on end if it is stored in its popped up state but not if they are stored flat with the rubber band at full stretch!

Attention-Grabbing Automatic Pop-Ups Perfect selection for Events and Exhibitions

We have a section dedicated to products which have proven to be successful when used as publicity materials for exhibitions and events. We call this carefully researched collection The Events Emporium and it features seven of our most popular automatic pop-up shapes including the Johnson13, the pop-up ball and the versatile pop-up cube. As events come in all guises and all shapes and sizes we make quite a lot of special orders for use as exhibition invitations and trade show giveaways and these have been bundled together under the banner of custom pop-ups.

Automatic Pop-up Products make Great Promotional Pen Holders

Quite a number or our automatic promotional pop-ups make excellent pen holders and can be supplied as such for no extra cost. The pop-up cube makes a terrific desk top pen holder and still offers lots of space for an eye-catching promotional message. The same can be said of the pop-up castle and the pop-up choc box. The choc box can be supplied with enough holes to hold 14 pens whilst the castle holds a more modest 8 pens. The pop-up cuboid is another box-shaped product which lends itself to being supplied as a pen holder with a sturdy shape and size option providing the best option at 75 x 75 x150mm. This size also makes a good money box or charity collection box. Options which are more quirky or decorative are the pop-up house and the pop up ball. Each of these options is supplied with either a Zippalope or a Mailing Wrap and as B2B direct marketing tools they will extend the life of your promotion for months.

Great news for card making and scrapbooking crafters

Whitney Woods is opening a retail e-commerce site in 2009 where card making, scrapbooking and rubber stamping crafters will be able to buy white die-cut pop-up card blanks for the first time anywhere. This is great news for the cardmaking community and will expose our automatic pop-up products to a whole new world of creative interpretation. We will post updates on our marketing blog and on the pop-up news page on our websites. Click on Card Making and Scrapbooking for Crafters to read more about this exciting announcement.

For a fast track to all of our websites featuring automatic pop-ups take a look at www.whitneywoods.com