Spec

137 x 55mm when closed – including the big hole – 85 x 55mm without the hole. When it is opened, the display expands to 170 x 120mm

Cover made in 350gsm silk art board printed in full colour on one side. Fold-out section is on 150gsm paper printed on one side

Pocket-sized Bottle hanger with Fold-Out Display

If you can produce a low-cost promotional item which gets across a message but also has a high rate of actual product retention with your target audience then you are on a winner. So how do you combine a bottle promotion with an item that is likely to be retained by your audience? The answer is a simple one – combine pocket sized print with a bottle collar and build in the ability to be able to easily detach one from the other and hey presto – you have discovered bottle media with “keepability”. Until now, most examples of bottle media have taken the form of having details of a promotion on one side and a call to action on the other. There have been few occasions when part of the bottle promotion has been presented as an information piece or a collectible item to extend branding. Maybe now is the time to start to explore those avenues as the mini-starburst fits comfortably into that category.

Great New Idea - Bottle Media for Today’s promotions

How do you measure the success of an on-bottle promotion? Most would say that it is measured by the amount of people who take up the offer. But before they take up the offer first of all they have to be attracted by the bottle media. That poses the question of which type of bottle media is going to stand out on a supermarket shelf in order to get noticed and to create the necessary interaction with your target audience. You need a product that is eye-catching, attractive and something that will not be discarded as if it were regarded in the same light as “just another piece of boring junk mail”.

We have been looking at bottle media for quite some time and we kept expecting to see some fresh and exciting ideas on our supermarket shelves but all we ever saw was the same old stuff over and over again. As a result, we decided to don the thinking caps and come up with some ideas of our own. The culmination of these efforts is The Bottle Boutique, incorporating a small selection of just three established pocket sized print products – The Starburst, Swatch Cards and the Foldilocks Card. Simple, attractive and fresh – and offering a far greater print area that just about anything that we have seen on the shelves this year.