Stand-up Card: Bound-In Insert

Bound-In Magazine Advert will gain Instant Attention

A bound-in insert works really well as a magazine advert as the reader will find your page almost instantly every time the magazine is opened. Even a quick flick-through stops at the bound-in insert. The reason for this is that the bound-in insert is always thicker and stiffer than the regular magazine pages. However, once your reader has arrived at your bound-in insert, the clever trick is to keep him or her right there whilst they read and digest your sales message.

Pop-up Action will hold readers’ attention

Magazine readers expect a little extra from a bound-in insert as they are often used to carry samples and freebies. It is important, therefore, that you give the readers something out of the ordinary. A pop-up card with a parallelogram at its heart provides a stand-up display that will create instant interest.  The stand-up action is a good mechanism for portraying buildings, room settings and groups of people and so on. The effect is more subtle than the v-fold pop-up and it has a different feeling of depth.

Magazine specifications are all-important for this bound-in insert

You will need to speak to your chosen magazine to get exact specifications for your pop-up bound-in insert as the publication’s production manager will need to feel sure that it will work. You should expect the magazine to ask for samples.

We suggest that you use an A5 size in landscape aspect which would open from bottom to top to reveal a 210 x 300mm spread with a 140mm high stand-up piece. The card will usually be made in 350gsm silk artboard which will be printed in 4 colour process on both sides.