Loyalty membership cards for Relationship Marketing Below the Line

The whole concept of relationship marketing features below the line marketing tactics. Loyalty schemes, rewards and incentives schemes are all designed to encourage customer loyalty to your brand and in order to increase the feel good factor, the clever Customer Relationship Marketer will award his customer free membership of the customer reward scheme. Membership cards, loyalty cards and reward vouchers should all be presented in a manner that befits a prestigious gift such as in our Quality Card Carriers. The success of the scheme is not only counted in repeat business but also in brand awareness and our card carriers add prestige to the branded cards. We have two pop-up card carriers - the v fold and the parallelogram - and an extending card carrier, each of which will work perfectly for loyalty cards.

Carriers for Hotel Key Cards aid below the line marketing

Marketing below the line is not confined to presenting reward cards and loyalty coupons. Building a brand name and promoting brand quality is also of great importance and this can be achieved in different ways. Let's take hotel branding as an example. Your room key is often presented within a simple folded card. How much more impressive would that be if the card were presented in a prestigious card holder which opened to reveal a map of the local area including sight-seeing attractions, places of interest and directions to the hotel. This is something that you would keep and refer to regularly during your stay at the hotel thereby adding to your impression of the hotel just like the chocolates on your pillow and other nice touches which increase your chances of using other hotels in the chain. This is an excellent example of below the line relationship marketing. Our starburst card carrier is ideal in this circumstance.