Promotional Advertising Product for Business to Business Direct Mail and Direct Marketing

The pop-up castle was designed to be a promotional advertising product but specifically for use in business-to-business direct marketing campaigns. The product lies flat its own direct mailing pack whilst in the post but when the mailing pack is opened the castle pops up to the surprise and amusement of your customer. These qualities make the pop-up castle advertising product a perfect choice as a business to business direct marketing tool and worthy of consideration for direct marketing campaigns.

Pen Holder Conversion Extends the life of Promotional Advertising Products

The castle-shaped pop-up advertising product is perfectly capable of grabbing and holding your customer’s attention for long enough for your business to business promotion to begin to work but why not extend its life? It makes perfect sense to get the most out of the advertising product used in your direct marketing campaign and to extend the life of the promotion for as long as possible – particularly if the cost remains the same. By adding a few holes to the top of the castle, the advertising product can be successfully converted into a very attractive pen holder. Every time your customer reaches out for a pen, your promotional message will come into view. This simple conversion will add months to the life of your promotion and ensures that you get maximum value for money from your advertising product.

The Castle-Shaped Pen Holder

The shape of this advertising product is based on its trapezium-shaped walls. These walls stand on a large square base and as they rise they grow narrower before arriving at the square top which is smaller than the base. This creates the appearance of a castle or tower. There are lots of companies with names that suit this shape – Tower Records and Castle Cement for example. The castle-shaped pen holder can be made to hold 6 or 8 pens depending on the pattern of holes that is added to the top of the product. The one in our picture has 8 holes which is the standard number.

Card making, Scrapbooking and Decoupage Skills soon to be unleashed on Pop-up Products

Early in 2009 we are opening a new e-commerce site to bring our range of pop-ups to the crafts market. This is great news for the cardmaking community and will expose our automatic pop-up products to a whole new world of creative interpretation. We will post updates on our marketing blog and on the pop-up news page on our websites. Click on Card making, scrapbooking and rubber stamping to read more about this exciting announcement.