Events Calendars, Agendas and Timetables
Promotional print for a corporate events timetable, conference agenda and calendar of events
Every events organizer has to pay particular attention to the selection of printed promotional materials to ensure that guests are clear about what’s on and where. Whilst invitations may be mailed to potential guests to attend specific events there is often a need to send out pre-publicity for a series of events. The events could be in the form of a conference tour or a travelling road show where one piece of promotional print could cover the entire series or tour.
In such an instance it is important that the mailed piece is sufficiently eye-catching to grab the attention of the reader. The success of the mailing piece or corporate event handout is increased quite significantly if the piece has the added quality of being interactive and if it is of a size that can be kept handy. The Whitney Woods range of promotional pocket media offers quite a few examples of products which are ideal for being printed as a timetable of events, a conference agenda or as an events calendar.
Pocket sized timetable of events – corporate events and promotional pocket media
If the events organizer simply wants to list dates and venues for a promotional road show then a leaflet can be produced at little cost but with a high likelihood of being thrown away. Better to pick a product that will be kept for reference. One such product is the Foldilocks card which is roughly the same size as a credit card. However, unfasten the simple tab locking mechanism and the Foldilocks unfolds to a length of over 400mm featuring six concertina folding panels and a 4-page locking cover. This format is ideal for the reproduction of an events timetable, agenda or calendar. The product has been used to reproduce sports fixture lists as well as a calendar of promotional events.

Ever popular starburst fold offers large display area for details of corporate events
Another line of products which fall into the category of pocket media is the Starburst family. The Starburst fold has been in the public domain for centuries but retains its ability to surprise. An A6 cover opens to reveal an A4 display which unfolds like a Starburst. This product can hold all kinds of information related to corporate events but the fold-out display is often used to pinpoint country-wide venues on a map. The Starbursts are custom printed so the information can relate to a conference agenda just as easily as it could relate to a timetable for a promotional road show or to a calendar for a series of corporate events.
Another aspect of the Starburst products which gives them added appeal is that the format is not rigid. Starbursts can be produced in a variety of sizes and shapes in order to suit the corporate event. For example, it could be circular to suggest a golf ball.

Calendar of corporate events, agenda and timetable on one handy piece of pocket media
There is one member of our family of pocket sized Starburst products which lends itself to being printed as an all-in-one promotional piece for corporate events – that’s the events calendar, timetable and agenda all in one pocket sized document. That product is the Tripleburst. This neat little promotional piece is a compact A7 size which fits very comfortably into purse or pocket but it opens to give a fantastic display of over 650 x 150mm. The display includes three A5 Starbursts each of which could easily be custom printed as a calendar of events, followed by the daily agenda and then by a display showing the corporate event venues on a map.

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