Events Plans and Directions

Events, conferences, exhibitions, trade shows – maps, seating plans, floor plans, directions

It is not possible to overstate the importance of getting your promotional materials noticed and the Whitney Woods range of custom printed promotional products can certainly help in that direction. However, not every marketing application calls for a product to jump up and grab your attention. Sometimes there has to be a sensible compromise between getting noticed and having a practical use. Good examples of such applications include the production of promotional and practical materials such as maps, seating plans, floor plans and directions for corporate events, exhibitions, conferences and trade shows. This particular area is of particular interest to events organizers.

How to get there - road directions, travel directions

One of the most important things that the guest wants to know is how to get to the promotional event, conference or exhibition. The event organizer will look for a product that is memorable, stylish, and practical and possibly one that will kill two birds with one stone. One product that has been reproduced as a map for many years is the Starburst product. Quite often the Starburst doubles as the actual event invitation as well as the road directions with the cover being printed as the invite giving details of the event and the starburst folding section being used to display the travel directions.

How to combine the travel directions, floor plan or seating plan and the agenda

However, there are alternative products that ought to be given careful consideration. The Tripleburst is perfect for corporate events inasmuch as it offers three starburst folds within one handy promotional pocket media product. The cover of the Tripleburst offers a total of eight A7 pages for basic event information such as dates, times, venue information and so on. In addition to that, however, there are three A5 starburst folds which can be reproduced as the road directions and instructions on how to get there; as a floor plan or seating plan for the events hall or arena; and as a timetable of events or an agenda.

Interactive product combines travel directions with corporate event information

Whilst the starburst is the most popular choice with event organizers it is by no means the only option. The sophisticated movement offered by the Push’n’Pull has high appeal to guests of management level and above and the 4-page option gives plenty of scope for use in conjunction with corporate events. The 4-page cover could be printed with the main event details such as dates and venue information whilst the pages that actually push and pull can be printed with travel directions, the agenda and the timetable, the list of speakers or whatever is applicable to the corporate event, exhibition or conference.

Easily combine your floor plan or seating plan with a pocket guide book

Another interactive product which is suitable as a floor plan which can also give details of the corporate event is the Hidden Book. This is A7 sized product is another example of folding promotional pocket media. It fits easily into a pocket or purse and on first inspection it reads like a little 8-page book. However, when unfolded it is an A4 sheet onto which can be printed the floor plan, seating plan or travel directions. Fold it back up and it reverts back to an 8-page book and the floor plan and directions are hidden.