Corporate Branding / Brand Identity

Brand awareness and corporate identity campaigns using pop up mailers

When running a brand awareness campaign via direct marketing it is vitally important that the marketing products are in keeping with the brand. However, it is equally important that the awareness campaign hits home and to do that the mailer has to stand out from the crowd. The Whitney Woods range of pop up mailers offers a large and varied choice of promotional products which are suitable for brand marketing.

Pop up shape may be relevant to brand identity

Our range of automatic pop up products comes in many shapes and sizes and it could be that the shape is an integral part of the brand awareness campaign. Let’s make up an imaginary brand called “Blue Square”. An obvious choice for a pop up to promote brand identity and in keeping with brand integrity would be a pop up cube with six square faces and it could be printed blue. Similar imaginary examples could be made to fit imaginary brands such as “Red House” but the “blue square” example should be sufficient to illustrate the point.

Corporate identity, corporate branding and interactive mailers 

Corporate identity as opposed to product identity can pose a problem that perhaps requires a more subtle answer. In such instances a product that not quite as “in your face” as a pop-up cube might be more appropriate as a vehicle for corporate identity publicity. And yet the product must still grab the attention of your customer and remain head and shoulders above leaflets and small brochures in order to bring success to your corporate branding campaign.

Sophisticated movement in branding product appeals to management levels

Our Push’n’Pull product has a very sophisticated movement that appeals to management level customers in particular which makes it a good choice for corporate branding. The product is offered in three sizes – A6, A5 and 1/3 A4 – and as a single sleeve or as a four-page option. The attraction of the Push’n’Pull card is in the movement. Pull out a card from the foot of the sleeve and as if by magic, another card appears simultaneously from the top of the card. Push the original card back in and the other card disappears at the same time. This product has been used quite a lot to increase corporate awareness in branding campaigns.

Corporate identity campaign benefits from promotional product subtlety

Another firm favourite for corporate identity campaigns is our Starburst product range. The product stands alone as an impressive piece of paper folding technology but when a silk or matt laminate is added to the cover the product takes on a whole new “executive” feel. Other quality finishes such as UV spot varnish only add to the exclusivity of the product making a perfect choice to show off the corporate brand and to increase corporate awareness. The Starburst product come in a variety of shapes and sizes and with different numbers of pages being available which means that the corporate branding message can be short and to the point or it can be wordy and carry lots of images.

Bespoke pop-up cards create a unique corporate branding opportunity

Corporate branding can be a very personal affair inasmuch as the corporate MD will identify with the branding campaign in a much more personal way than would be the case with, say, a retail branded product. With that in mind, a totally unique bespoke product might tickle the ego whilst still performing equally as well as some of the aforementioned promotional products in a corporate branding campaign.

The product that usually fits this corporate awareness specification is a pop-up card where the pop-up in the centrefold is in the shape of the head office building or corporate logo.