Swatch Cards: Magazine Cover Mounts

Versatile Swatch Card Generates Magazine Advertising Ideas

The swatch card is a really versatile product that can generate many ideas as it can be made up in so many different sizes and formats. We have made them in credit card size, A7, A6 and A5 sizes; with square cut and rounded corners; with covers or as standalone swatches and we have made swatch cards in custom shapes including water droplets and Christmas decorations! It can also have anything up to 10 cards so you can see just why we say that the swatch card can generate so many magazine advertising ideas.

Swatch Card Covermounts will be kept by the magazine reader

Pocket sized products are known to be retained by the recipient rather than discarded like an ordinary leaflet. When Z Cards brought out the first folded card to replace an A4 leaflet it proved to be an almost instant worldwide success proving that what they call “pocket media” was here to stay. The size of swatch card that we would recommend for use as covermounts would be credit card size or A7. These two sizes are the most convenient for slipping into a pocket, purse or handbag. Think about what you do when you buy a magazine with a covermount. The first thing is to remove the covermount from the cover of the magazine, so you can see how important it is to make the product interesting and “keepable” so that it won’t be discarded.

Swatch Card Covermount Specifications – Check with the Magazine!

It is important that you check with the magazine before ordering swatch card covermounts. The production manager on the publication will want to make sure that your swatch card is suited to the production methods on that magazine.

As for standard specifications – swatch cards are usually printed on both sides on 350gsm silk art board in 4-colour process. They are fastened with a metal eyelet. The size, number of cards and shape of the cards is up to you!