Promotional Marketing Point of Sale Display Products

These particular point of sale products might seem a little out of place among our pop-up products and interactive mailers, after all, what do they do? Well, we decided to include some products that offer good desk top and counter top display and whilst they don’t actually do much, they are easier on your marketing budget. The tall tents have been very popular for in-store and POS display and as menus in fast food restaurants. The mini showcards have been used mainly as desk top calendars. Both products can be tweaked to make a bespoke advertising product and we will soon be adding a wheel to the mini showcard to create a desk top Wheel Chart. We have already added a Wobbly Head to the mini-showcards and this amusing add-on can also add extra amusement and “keepability” to automatic pop-ups.

The Bottle Boutique - A New Collection Point of Sale Display Products for Drinks Marketing

We have launched The Bottle Boutique to introduce a fresh approach to bottle promotions and point of sale products for drinks marketing. This new perspective is long overdue as the same tired old promotional products kept appearing on our supermarket shelves time after time. We have introduced a lot of different themes which are featured in three quite distinct categories.

We have defined POS Bottle Collars as products which fit close to the neck like the collar on a shirt or wrapped around like a neck scarf like the product which we call the Luvvy Label. Bottle Hangers are distinguished by having a large circular hole at the top which is placed over the bottle top allowing the promotion to hang on the bottle. Bottle tags are recognised by having a loop of decorative string as the means by which they are attached to the bottle. This allows the tag to drape on the bottle shoulder.

Increased Display area for New Bottle Media - Particularly on Bottle Collars

The Bottle Boutique features many new products which offer striking new point of sale displays. A small family of products based on the style of a bow tie offer the prettiest displays and these are typified by Butterfly Bows and Love Heart Bows. Other products have big and bold displays such as the Bottle Banner and the rudely-named Bottle Balls. Many products offer a degree of POS versatility that is not present on most traditional bottle promotions as they can fit on odd-shaped bottles such as plastic bottles with spray trigger handles and big carry handles. The Collar and Tie is a bottle collar which can be supplied to fit just about any bottle.

Custom Designs Add Creativity to Bottle Tags and can Boost Point of Sale action

Bottle tags or neck tags come in fairly standard formats - a single tag or a 4-page folded tag. Many that you see acting as POS on the supermarket shelves are in an easily recognisable format being credit card sized. By changing this format to develop a custom-shaped product, extra emphasis could be added to the theme and to the success of the point of sale promotion. Just as an easy example, a promotion being run in conjunction with, say, The World Cup could be shaped like a football or like the actual trophy. This would increase the visual impact of the display on the bottle.