Spec

Printed in 4 colour process on 350gsm silk art board

Extender card couples with marketing themes to improve marketing effectiveness

Below the line (BTL) advertising and marketing seems to mean anything that is not mega-budget TV advertising or “big stuff” so everything in our range will be classed as btl. However, just because it’s not big stuff doesn’t mean to say that our products can’t play a very important part in bringing marketing effectiveness. However, here’s the only product in this section that doesn’t have an automatic pop-up action – and it’s not even a proper 3D shape so what chance does it have of bringing any success to your btl advertising and marketing campaigns?

This time it’s personal

Well, the Extender Card has brought together some of the most successful direct marketing campaigns. When you combine good marketing ideas, creative copywriting and imaginative graphics and add them to customer interaction it is surprising just what impact can be created. Take the example of the condom campaign. It is the very action of the client pulling the card from the sleeve that makes the condom grow. The manual interaction makes it very personal and that is where the clever professional marketer will score mega points with this product. What’s more, you can bet any money that the condom extender was passed to every single person in the client’s office, spreading the message as widely as possible – and that’s marketing effectiveness!