Spec

Printed in 4 colour process on 500micron box board

Rubber bands do not retain their full elasticity if stored at full stretch. The rubber band in this product is at full stretch when the product is stored flat. We advise that you plan to distribute the product within days of its manufacture in order to get the most effective pop-up. If this does not suit your marketing plans then call us to discuss the best way forward.

To achieve marketing objectives link good direct marketing ideas with imaginative pop-ups

One question that needs clear answers before you start out on a direct marketing campaign is “What are my marketing objectives”. It could be that the main aim is to make a quick sale or it could be that you have long-term marketing objectives but however they are defined, those objectives should help you to formulate your direct marketing ideas more clearly.

The reason we mention that is because this particular family of pop-ups each has a different personality and whilst one individual shape might match your direct marketing ideas maybe the pop-up action of another might be more suitable.

If your marketing objective is to achieve instant impact...

One thing to remember with these gem-shaped pop-ups is that the bold shapes have a bigger bounce. If your direct marketing idea is to create a big surprise then the pop-up diamond or the Johnson 13 are the shapes for you. Both are very bold shapes so they have a strong visual impact and they also have a very snappy action when the mailing envelope is opened.

If your marketing objective is to establish a softer, more subtle impression...

Our 6-sided and 7-sided products have a gentler bounce and are somehow softer on the eye, having a less angular overall shape. We have found that professional marketers agree as these shapes have been used as direct marketing ideas for spas and health clubs where the marketing objective is to suggest health, vitality and well-being whilst at the same time giving equal importance to relaxation and serenity.

Christmas Direct Marketing Ideas Abound with pop-up Gems

Whilst the year round attraction for the family of pop-up gems is quite varied, come September the demand turns towards Christmas decorations. This is when we add a gold or silver loop to the products and turn them into B2B Christmas greetings. All four shapes are suitable for this particular interpretation and the Hexapop also doubles as a desk top calendar.