Spec

Printed in 4 colour process on 500micron folding box board

Rubber bands do not retain their full elasticity if stored at full stretch. The rubber band in this product is at full stretch when the product is stored flat. We advise that you plan to distribute the product within days of its manufacture in order to get the most effective pop-up. If this does not suit your marketing plans then call us to discuss the best way forward.

Dynamism and functionality combine to make an effective advertising and direct marketing product

If you can combine effective advertising with a good direct marketing product then you are on to a winner and the Power Pen Pal is a great place to start. As a direct marketing product, the Power Pen Pal possesses many desirable attributes. For one thing, it comes in its own all-board custom-printed mailing envelope which protects it in the mail. That same envelope will stand out in the stack of morning post giving your customer a keen sense of anticipation as it is opened.  As your direct marketing product jumps out of the envelope, the automatic pop-up action provides instant impact and a great deal of customer interaction. The Power Pen Pal also brings a feel-good factor as it is perceived as a gift rather than a mail-shot.

Extended desk top life provides highly effective advertising

Having proved itself as a terrific direct marketing product, the Power Pen Pal then gets to work delivering your advertising message and where better to have that message displayed than right on your customer’s desk top. We have reports of Pen Pals that have stayed on desks for years. Often, the product is printed with calendar details and we know of one 2003 calendar Pen Pal that was still in use in 2009! That’s what we call effective advertising.