Experiential Marketing Products can help to establish Brand Identity

Experiential marketing is a relatively new marketing concept which works by applying experiential methodology to marketing communications in order to bring brand personalities to life, increase brand awareness and encourage customers to become brand advocates. Experiential marketing focuses on two-way interaction through live brand experiences and it is through live brand experiences that Whitney Woods can contribute to your experiential marketing success in establishing brand identity.

We believe that the live brand experience should extend all the way through the event right down to the calls to action or information literature. Our high-action interactive products such as a pop-up cube or the Interloop Mailer are a perfect choice for extending the experience and helping to establish brand identity.

Interactive Marketing Products increase Brand Awareness

One experiential marketing goal is to convert shoppers into brand evangelists – a person who will preach the brand and spread word-of-mouth or buzz marketing. Interactive marketing products can help to achieve this goal and help to establish brand identity.

Let’s say that the live brand experience is one where a team of brand ambassadors are inviting trade show attendees to experience the benefits of a new health drink derived from a certain leaf. The experience is not simply an exercise in handing out samples it is a full health and relaxation gig with ambient music, outdoor aromas and video presentations – the full trip. To complement the experience, the information literature could be a starburst product in the shape of health-giving leaf and on opening; the pop-up could feature a bottle of the drink itself. This is an instance where an interactive marketing product makes product literature far more memorable and increases brand awareness.

Interactive Experiential Marketing boosts Brand Personality

Experiential marketing techniques are often applied to establish a brand personality and brand identity so that the brand can be marketed to a specific target audience. For example, a brand of sports shoes could be described as having a brand personality that is bright, bouncy, sporty and youthful with Generation Y – the Internet Generation having been identified as the target audience. An interactive product such as the Jumpinjax might be the perfect experiential marketing tool in this instance – a custom printed promotional product that is fun, bright and bouncy, with definite appeal to a Generation Y audience.