Spec

Printed in 4 colour process on 350gsm silk art board; comes with its own mailing envelope

Customer interaction is just what you need in a below the line direct marketing product

The Extender card adds customer interaction to your below the line direct marketing product. Add that to a theme of growth and expansion and you are on the way to designing a successful product. Unlike the Sideshooter which has an automatic extending action, the Extender card doesn’t grow until your client actually pulls out the card. This makes the interaction very personal which can make for a very successful below the line direct marketing campaign. An extremely good example is one where the sleeve gives little warning of what is about to happen when the card is pulled but when the reader pulls the card, out comes a condom which grows in the reader’s hands. Very personal and very effective direct marketing!

The Extender card also comes with its own mailing envelope to protect it in the mail and this also gives you an opportunity to extend your custom-printed message to the envelope.