Spec

Made from an A4 sheet folded down to 105 x 75mm (A7), Hidden Books are printed in 4 colour process on 350gsm silk art board.

Inventive Street Marketing Ideas make fabulous Street Team Advertising Products

The successful guerrilla marketer is always on the lookout for new ideas and ways to make promotions more interesting. Our range of printed pocket media will trigger a host of street marketing ideas and we could easily re-title our entire range as Street Team Advertising Products. We don't have any secrets, we just make our products interactive, much more interesting and far more fun than boring leaflets. As a result, they are more successful as calls to action and in building brand awareness as they are easily remembered and they can also create a buzz marketing, word-of-mouth effect.

Great Idea for Street Team Marketing

The Hidden Book is a good example of how to make an A4 leaflet interesting. Just add one cut and a few imaginative folds and the A4 sheet is transformed into a great street team advertising product and a terrific street marketing idea. The Hidden Book is pocket sized for customer retention and it has a puzzle - where is the other book? Open it up and fold it inside-out and hey presto - a different book appears!