Minimedia Promotional Products are great for Street Team Marketing

One of the most popular forms of guerrilla marketing is street team marketing. Whilst most shoppers’ experience of guerrilla marketing may be having a flyer thrust in your hand on the high street to publicise a rock gig, other marketers also use street team marketing tactics to promote their goods or service. However, whilst you can distribute thousands of flyers in this way, a huge percentage is thrown away without being looked at. Minimedia products such as the Foldilocks Card and the Little Big Card are rarely discarded and this is where minimedia, and pocket media in particular, offers a big plus for guerrilla marketing campaigns.

Pocket-Sized Calls to Action for Successful Guerrilla Marketing Campaigns

Minimedia calls-to-action such as a Mini-Starburst or the fascinating Hidden Book will always command far greater attention than an A5 flyer and that is why they are so suited to use in guerrilla marketing campaigns. It is not only the handy pocket sizes of these mini media products that make the calls to action so successful in a street team marketing campaign but they also have a high degree of interaction and readers often find the product mechanics quite fascinating. This ensures that your information will be read and the whole guerrilla marketing campaign should see greater success.

Pocket Media is a Proven Winner for Street Campaigns

Ever since Z Cards were launched in the early nineties, printed pocket media has proven to be a winner in all kinds of guerrilla marketing campaigns including street team marketing and field marketing as you would typically experience at a trade show or exhibition. In the latter instance, many forms of mini media might be used but pocket media in particular now has a proven track record. Imaginative cuts and folds have helped to create curious interactive minimedia products such as the U Card and products with the Open Mouth feature.