Bespoke Promotional Pop Up Cards

Custom made, bespoke promotional pop-up cards are a regular feature on our production calendar. Pop up cards come into there own when a client definitely wants to achieve a bespoke pop-up effect but his product simply cannot be made into a 3-D pop-up. We have made bespoke pop-up cards with a variety of pop-up features including rugby scrums, bottles of pop, office scenes, building site, city skylines, country manors and racing drivers. It is this ability to portray such a diversity of products that makes the bespoke pop-up card such a valuable inclusion in our range of promotional pop-up products.

Manual Action Interactive Marketing Products

Whilst the high-action automatic pop-up products might seem to be the most obvious choice for a promotional marketing product they are often not handled as much as some of our innovative interactive marketing products. Pop up products deliver immediate reaction. Manually-operated interactive marketing products are often pored over with greater curiosity and consequently are handled more often. In some instances you can combine manual interactive products with automatic pop-ups such as with our Wobbly Heads which add fun and an extra element of “keepability” to the products.

Interactive marketing products such as our Flicker Card and the Push’n’Pull are very popular indeed and we know from client feed-back that the products have been handled over and over and over again. The movement in both of these products is quite sophisticated and it equates the products to what used to be called “executive toys”. They appeal to management level personnel which is exactly the right target audience for a typical business-to-business promotional marketing campaign.

Certain types of product marketing might call for more subtle movements

However, not all products have the same degree of movement or complexity but many offer a more subtle degree of interaction. Take the series of dissolving pictures for example. There are no flicking pages here but what a stunning effect! The first time anyone sees this interactive marketing product the sliding card goes in and out time and time again. Our series of Starburst interactive products cause a similar reaction – open, close, open, close – how can such a big display open automatically from such a small card? The push-up pen pot is another interactive product that begs a similar question – how can this flat piece of card suddenly turn into a sturdy pen holder? Another product with a touch of subtlety is the Extender Card. The product has a lovely sliding movement which allows the card to grow from 210mm to over 500mm in length with an action that is reminiscent of a zoom lens.

Ask yourself this, “How often does someone get hold of a leaflet and handle it repeatedly?” The answer is “Hardly ever” as it only takes one throw to hit the bin! You won’t find that happening with the Whitney Woods range of interactive marketing products.

Interactive Marketing Products Are Perfect As Event Publicity Products

Our research tells us that many products in this section have been used in conjunction with events such as exhibitions, product launches and conferences and a carefully selected assortment have been included in The Events Emporium. The versatility offered by pop-up cards such as the custom V-Folds and Parallelogram Stand-ups has ensured the success of the cards as exhibition invitations. The eye-catching and sophisticated movements of the Push’n’Pull and the Flicker Card has made these two interactive products equally popular as event invitations. The Picture Dissolve and Cover Dissolve products make ideal handouts at product launches and exhibitions particularly with their ability to display a “before and after” scenario.

A Pen Pal is always a good promotional all-rounder and its versatility has again been proven by its use as an exhibition publicity product, Pen Pals having been used as invitations and as giveaways. The Starburst family is a bit different and they have found popularity as agendas, directions and maps, though shaped Starbursts such as the circular starburst and the Starburst Cross lend themselves to being designed as corporate party invitations and the Tripleburst is tailor made as a handy exhibition guide.

To see all of our websites featuring interactive dimensional mailers take a look at www.whitneywoods.com

The InterloopMailer – Folding Cards with Revolving and Turning Action

The Interloop Mailer is a promotional folding card with a revolving and turning action that will have you puzzled. Your first reaction is to ask yourself, “How does it do that?” Starting off as a square piece, it folds inside out to create three different cross-shapes before going back to a square. Its tumbling and revolving motion seems to be almost perpetual. It is certainly one of the most highly interactive products in our entire range. The Interloop Mailer deserves very serious consideration for your next promotional campaign. We can almost guarantee that once your customer has handled it, the Interloop Mailer will prove hard to put down. What better way is there to present your printed message?