Interactive Marketing Products make extremely Creative Mailers

Whilst the high-action automatic pop-up products might seem to be the most obvious choice for custom direct marketing our innovative interactive marketing products often create more customer interaction. Automatic pop up products deliver immediate reaction but manually-operated interactive marketing products are often pored over with greater curiosity. In some instances you can combine manual interactive products with automatic pop-ups such as with our Wobbly Heads which add fun and an extra element of “keepability” to the products.

Interactive marketing products such as our Flicker Card and the Push’n’Pull are very popular indeed and we know from client feed-back that they are handled over and over and over again. The movement in both of these products is quite sophisticated and it equates to the appeal of “executive toys”. They are popular with management level personnel which is exactly the right target audience for a typical business-to-business promotional marketing campaign, making perfect creative mailers. 

Custom Direct Marketing might call for more subtle movements

Your own custom direct marketing product might call for a specific movement and we can offer plenty of variety. Not all products have the same degree of movement or complexity and many offer a more subtle interaction. Take the series of dissolving pictures for example. A simple sliding action causes the main focus of the product to change as one picture dissolves to reveal another. The user performs the action repeatedly.

Our series of Starburst interactive products cause a similar reaction – open, close, open, close – how can such a big display emanate from such a small card? The push-up pen pot is another interactive product that begs a similar question – how can this flat piece of card suddenly turn into a sturdy pen holder? Another product with a touch of subtlety is the Extender Card. The product has a lovely sliding movement which allows the card to grow from 210mm to over 500mm in length with an action that is reminiscent of a zoom lens.

Ask yourself this, “How often does someone get hold of a leaflet and handle it repeatedly?” The answer is “Hardly ever” as it only takes one throw to hit the bin! You won’t find that happening with the Whitney Woods range of creative mailers.

Promotional Pop Up Cards for Bespoke Creative Mailers

Custom made pop-up cards are a regular feature on our production calendar. Pop up cards come into their own when a client wants to achieve a specific pop-up effect within his creative mailer. We have made bespoke pop-up cards with a variety of pop-up features including rugby scrums, bottles of pop, office scenes, building site, city skylines, country manors and racing drivers. It is this ability to portray such a diversity of products that makes the bespoke pop-up card such a valuable inclusion in our range of interactive marketing products.

Interactive Marketing Products Are Perfect As Event Publicity Products

Our research tells us that many interactive marketing products in this section have been used in conjunction with events such as exhibitions, product launches and conferences and a carefully selected assortment have been included in our Events Products section. The versatility offered by pop-up cards such as the custom V-Folds and Parallelogram Stand-ups has ensured the success of the cards as creative mailers acting as exhibition invitations. The eye-catching and sophisticated movements of the Push’n’Pull and the Flicker Card has made these two interactive marketing products equally popular as event invitations. The Picture Dissolve and Cover Dissolve products make ideal handouts at product launches and exhibitions particularly with their ability to display a “before and after” scenario.

A Pen Pal is always a good promotional all-rounder and its versatility has again been proven by its use as an exhibition publicity product, Pen Pals having been used as invitations and as giveaways. The Starburst family is a bit different and they have found popularity as agendas, directions and maps, though shaped Starbursts such as the circular starburst and the Starburst Cross lend themselves to being designed as corporate party invitations and the Tripleburst is tailor made as a handy exhibition guide.  

A Creative Mailer with a difference - The InterloopMailer

The Interloop Mailer possibly creates more customer interaction than any other creative mailer. It is a promotional folding card with a revolving and turning action that will have you puzzled. Your first reaction is to ask yourself, “How does it do that?” Starting off as a square piece, it folds inside out to create three different cross-shapes before going back to a square. Its tumbling and revolving motion seems to be almost perpetual. It is certainly one of the most highly interactive marketing products in our entire range. The Interloop Mailer deserves very serious consideration for your next promotional campaign. We can almost guarantee that once your customer has handled it, the Interloop Mailer will prove hard to put down. What better way is there to present your printed message?