WhitneyWoods.co.uk
  No.1 in the UK for Pop-Ups
Whitney Woods - PopupMailers.co.uk
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Automatic Pop-Ups
Automatic Pop-Ups
Jack-in-a-Box
Jack-in-a-Box
Things That Turn
Things That Turn
Manual Pop-Ups
Manual Pop-Ups
Fun Folds
Fun Folds
Changing Pictures
Changing Pictures
Pocket Media
Pocket Media
Display
Display

   
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 MARKETING APPLICATIONS



Pen Holders and Desk Calendars

MARKETING IDEAS

Creative Advertising and Marketing Ideas

Creative Advertising Ideas

The Whitney Woods range of promotional marketing products and interactive pop up mailers can provide a solution to many advertising problems and can prompt countless creative advertising ideas. When you are looking for promotional print with a difference, maybe a printed advertising product with that bit of something extra or maybe a promotional mailer that can give your direct marketing campaign a lift – that’s where we come in! 

Pop-Up Products and Interactive Marketing Products Prompt Advertising Ideas

We have developed a range of pop-up and interactive products which can set your mind buzzing with creative advertising ideas. The high impact characteristics of the automatic pop up products alone present countless opportunities for the creative processes to get to work. For instance, all of the automatic pop-up marketing products are designed to jump to life as soon as your customer opens the pack. The very action throws zillions of creative advertising ideas and suggestions into the air - growth, life, fun, vitality, energy, action - how many suggestions for advertising ideas do you need? Well, if you need more, then worry not!

Each one of the promotional marketing items on our website has its own web page which offers suggestions for creative advertising ideas, graphic design ideas, innovative marketing ideas and promotional uses.

Innovative Marketing Ideas

Translating marketing ideas into an actual marketing campaign is quite definitely an art! Our range of promotional pop up products can help you transform innovative marketing ideas into reality.  Our imaginative use of paper and cardboard engineering techniques is the key to making a unique pop-up marketing product. Applying an innovative marketing idea to the movement in that pop up product can be the key to creating a highly individual piece of promotional marketing. From there onwards, the application of professional marketing skills can transform that initial marketing idea into a successful promotional marketing campaign.

We have a veritable plethora of promotional products to help you to produce an extremely successful promotional mail shot or an array of promotional print options such as exhibition giveaways; magazine cover mounts and corporate event invitations. Ours is a range of promotional marketing products to compliment your innovative marketing ideas!

Pop-Up Movement and Creative Marketing Ideas

Creative marketing ideas start with a spark of imagination. That spark could be generated by virtually anything - music, colour or movement for example. But if movement is the key, then what pop up movements are available to set you on the way to having those all important marketing ideas to create your unique promotional mailer? We have products that turn; pictures that disappear and change; pop-ups which jump; pocket media full of fun folds – and each one creating a very tactile and interactive promotional marketing product. All that you need is that initial spark, that innovative creative marketing idea to start the ball rolling. To help you with this, we have added some creative marketing ideas to each product page.

Why are our products so good at changing your creative advertising and marketing ideas into outstanding advertising and marketing successes?

There are several reasons why the Whitney Woods range of promotional marketing products proves to be so popular within the advertising and marketing community but the main reason is that the results are so very successful. Everyone who has ever been involved in a direct mail campaign knows the result of pinning big hopes on a bog-standard leaflet or flyer. It might appear to be relatively inexpensive but in all likelihood up to 99% will be bin-bound! Take a look at our testimonials page to see how our promotional products have helped to transform a creative marketing idea into a highly successful campaign.

Innovative Promotional Marketing Products

Our pop ups and promotional marketing products are different. Coupled with your imaginative use of graphics to bolster your creative advertising and marketing ideas, our range of advertising products can produce quite startling results. The key is that people just can’t put them down. Promotional pop-up products stay on desks for months – even years. They get passed around the office. At trade shows, everyone wants one. Delegates take them back to the office from conferences and corporate hospitality events. Response rates are shown to be significantly higher.

And all because of the mix of your creative advertising and marketing ideas and our happy knack of supplying the right interactive promotional product. 

The Ideas Section

When you view each individual product page you will see that we have added marketing ideas to the basic product description and we are currently working hard in the wings to develop a whole new website to help people looking for marketing ideas – not only to find the right promotional product but also to find the right words to match! The new site will be called Ideas for Marketing.

New ideas for Marketing Applications

In the links column in black to the left of this page you will see a section called “Marketing Applications”. Each of these pages discusses different ideas and suggestions on how our products can be used for different marketing purposes. You will see a section on invitations and announcements, for example. Here we discuss ideas inviting important guests to prestigious invitations such as awards dinners through to invitations that are more concerned with putting bums on seats at, say a sporting event or a theatrical production. The differences in the two sets of ideas are quite distinct and yet they both come under the overall heading of “invitations”.

Marketing Ideas for Exhibitions and Tradeshows

Trade shows, corporate road shows and exhibitions are massive events on a marketing calendar and each one demands a lot from promotional print. In the section headed “trade show giveaways” we cover quite a few different aspects of the benefits of using pop-up mailers as giveaways as opposed to other rather anonymous gifts. Consideration is given to the budgetary concerns as well as the all-important factor of brand awareness.

All in all the Marketing Applications section is well worth a visit particularly when you hit a brick wall looking for inspiration for promotional literature with a difference!



Whitney Woods
the UK's leading manufacturer of promotional pop-up products

© Whitney Woods 2008 - Victoria Works, Hill End Lane, Rawtenstall, Lancs, BB4 7AG
Tel: 01706 210538 - Fax: 01706 222466 - Email: info@whitneywoods.co.uk

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