Tactical Marketing – So many Facets, So many Possibilities

In order to help you find products that will aid you in your quest for marketing solutions we have put forward suggestions for different aspects of marketing. We have identified a handful of products that might suit each of the following types of marketing – Ambient Media Advertising, Direct Marketing, Experiential Marketing, Guerrilla Marketing and Relationship Marketing. These individual subjects are discussed further on our Tactical Marketing page but here we want to concentrate on products and marketing ideas in general. 

Creative and Innovative Advertising Ideas

The Whitney Woods range of promotional marketing products and interactive pop up mailers can provide an innovative solution to many advertising problems and can prompt countless creative advertising ideas. When you are looking for promotional print with a difference, maybe a printed advertising product with that bit of something extra or maybe a promotional mailer that can give your direct marketing campaign a lift – that’s where we come in! We have the products to prompt the sparks that develop into creative advertising ideas.  

Pop-Up Products and Interactive Marketing Products Prompt Fresh Advertising Ideas

We have developed a range of vibrant pop-up and interactive products which can set your mind buzzing with creative advertising ideas. The high impact characteristics and vitality of the automatic pop up products alone present countless opportunities for the creative processes to get to work. For instance, all of the automatic pop-up marketing products are designed to jump to life as soon as your customer opens the pack. The very action throws zillions of creative advertising ideas and suggestions into the air - growth, life, fun, surprise, bounce, vitality, energy, action - how many suggestions for fresh advertising ideas do you need? Well, if you need more, then worry not! We even suggest ways that you can add “keepability” and fun to automatic pop-ups by adding amusing extras such as Wobbly Heads or turning the automatic pop-up into a pen holder.

Each one of the promotional marketing items on our website has its own web page which offers suggestions for creative advertising ideas, graphic design ideas, innovative marketing ideas and promotional uses. Each product page also features a video of the product in action should you need a little reminder of how it works.

Unique, Innovative Marketing Ideas

Translating unique and innovative marketing ideas into an actual marketing campaign is quite definitely an art! Our range of promotional pop up products can help you transform innovative marketing ideas into reality. Our imaginative use of paper and cardboard engineering techniques is the key to making a unique pop-up marketing product. Applying an innovative marketing idea to the movement in that pop up product can be the key to creating a highly individual piece of promotional marketing. From there onwards, the application of professional marketing skills can transform that initial marketing idea into a successful promotional marketing campaign.

We have a veritable plethora of promotional products to help you to produce an extremely successful promotional mail shot or an array of promotional print options such as exhibition giveaways; magazine cover mounts and corporate event invitations. Many products can extend the life of your promotion. By converting an automatic pop-up product to a pen holder your promotional mailer will remain on your customer’s desk top for months. Ours is a range of promotional marketing products to compliment your innovative marketing ideas! 

Pop-Up Movement and New Creative Marketing Ideas

New creative marketing ideas start with a spark of imagination. That spark could be generated by virtually anything - music, colour or movement for example. But if movement is the key, then what pop up movements are available to set you on the way to having those all-important creative marketing ideas to translate into your unique promotional mailer? We have products that turn; pictures that disappear and change; pop-ups which jump; pocket sized print full of fun folds – and each one creating a very tactile and interactive promotional marketing product. All that you need is that initial spark, that innovative creative marketing idea to start the ball rolling. To help you with this, we have added some suggestions to prompt creative marketing ideas to each product page.

Changing your creative advertising and unique marketing ideas into outstanding successes

There are several reasons why the Whitney Woods range of promotional marketing products proves to be so popular within the advertising and marketing community. From a creative point of view it is that the products are so versatile, lending themselves so readily to so many new creative marketing ideas, ideas that can jump, ideas that can grow, ideas that can turn and so on. However, the main reason for the popularity of the products is that the results are so very successful. Everyone who has ever been involved in a direct mail campaign knows the result of pinning big hopes on a bog-standard leaflet or flyer. It might appear to be relatively inexpensive but in all likelihood up to 99% will be bin-bound!

The same can be said of producing leaflets as handouts at exhibitions. It’s just another way of creating litter. We have developed an events products section to help with creative marketing ideas for events and exhibitions to make sure that you don’t waste money, time and effort producing unwanted literature. Take a look at our testimonials page to see how our promotional products have helped to transform a creative marketing idea into a highly successful campaign.

Innovative and Interactive Promotional Marketing Products

Our pop ups and promotional marketing products are different. Coupled with your imaginative use of graphics to bolster your creative advertising and marketing ideas, our range of advertising products can produce quite startling results. The key is that people just can’t put them down. That’s what we mean by “interactive”. Promotional pop-up products stay on desks for months – even years. They get passed around the office. At trade shows, everyone wants one. Delegates take them back to the office from conferences and corporate hospitality events. Response rates are shown to be significantly higher. The reason for this is the mix of your creative advertising and marketing ideas and our happy knack of supplying the right interactive promotional product.

The Marketing Ideas Section and Marketing Ideas Blog

When you view each individual product page you will see that we have added marketing ideas to the basic product description and we have also launched a blog to help people looking for marketing ideas – not only to find the right promotional product but also to find the right marketing application to match. The blog name is long winded but it does what it says on the tin “Advertising, Marketing and Promotional Ideas and News”.

New ideas for Marketing Applications

At the top, left and bottom of this page you will see links to different Marketing Applications. Each of these pages discusses different ideas and suggestions on how our products can be used for different marketing purposes. You will see a section on invitations and announcements, for example. Here we discuss ideas inviting important guests to prestigious invitations such as awards dinners through to invitations that are more concerned with putting bums on seats at, say a sporting event or a theatrical production. The differences in the two sets of ideas are quite distinct and yet they both come under the overall heading of “invitations”. The suggestions for ideas for marketing applications are linked closely with many products featured in the events products section.

Marketing Ideas for Exhibitions and Tradeshows

Trade shows, corporate road shows and exhibitions are massive events on a marketing calendar and each one demands a lot from promotional print. We have an entire section dedicated to events products and there you will find page after page of marketing ideas and suggestions for products which have proved to be successful in the field of promotional print and publicity for events and exhibitions.

New Marketing Ideas for Drinks Marketing

The Drinks Marketing section features lots of new products which are bound to spark off new marketing ideas. We have just started the ball rolling by adding new bottle collars with dramatic displays such as the strikingly attractive Butterfly Bow or the bold and brash Bottle Banner. We have no doubt that these designs will prompt new ideas and we will be very happy to discuss bespoke projects. Whether they involve creating a new style of bottle collar from scratch or whether it is simply to create a shaped bottle tag, it will be good to see some new life injected into bottle media.