Pocket Media – Pocket-Sized Promotional Advertising Products

This genre of handy-sized marketing products grew in popularity in the 90’s with the introduction of a variety of credit card sized products. The product group soon became known as printed pocket media which pretty well covers any item of advertising print that can fit in your pocket, purse or handbag. We have chosen seven of our promotional advertising products for inclusion in this category, each one of which offers a different style of movement, pop-up action or shape. The sizes of these advertising products range from credit card size to A7 to A6 – any larger and they are too big to be called pocket media.

Credit Card Sized Pocket Media

The most popular credit card sized advertising product in our range is the Foldilocks Card. This is a concertina-folded item which is over 400mm long when unfolded but it is quickly folded down to a very nifty credit card sized piece of pocket media. Promotional swatch cards can be made to order in what ever size that you require but the most popular size that we do is definitely a credit card sized swatch. These promotional advertising cards are colleted together and fastened in one corner with a metal eyelet so that they splay out like a fan. We also make a cute little Starburst as a credit card sized product. These have been produced most often as invitations and as town guides.

Mid-Sized Printed Pocket Media (A7)

A size which fits neatly into the palm of your hand is A7 which is approximately 105mm x 75mm. Our standard pocket media offerings in this size bracket are the Hidden Book, The U-Card and Promotional Swatch Cards. The Hidden Book promotional advertising product is a triumph for a simple folding technique. Starting life as an A4 sheet, the Hidden Book folds to make an 8-page book but the book unfolds and refolds to make a completely different 8-page book. This is a good example of an interactive piece of pocket media. The U-Card is similar inasmuch as it, too, starts off as an A4 sheet and folds down to an A7 book but the U-card folds in a totally different way. Promotional swatch cards are often produced in A7 format and this size is only just behind credit card size in popularity.

Another product that starts as an A7 item is the Pocketina Card. Based on a simple concertina fold; the Pocketina extends to 620mm when fully opened. The product has a rather unique feature in a reverse fold front cover which high-lights a decorative die-cut. Our own sample gives focus to our own company logo as the die-cut figure but your own product can be made to virtually any shape.

We also make a quite spectacular promotional advertising product in this handy size – the Tripleburst. This product is an outstanding example of just what can be achieved with pocket media. From a folded size of A7, the Tripleburst opens with a flourish to reveal 3 starburst displays stretching out to 150mm x 665m!!!

Starburst Style of Promotional Pocket Media

At the top end of the pocket media range, at least size wise, come the very popular Starburst promotional advertising products. By far and away the most popular size that produce is A6 (approx 150mm x 105mm) but they come in various combinations. Some are made with double starburst displays, others have 4-panel cover and some have a 3-panel cover but they all fold down to a size that fits neatly into your jacket pocket or handbag, thereby squeezing into the pocket media category.

Pocket Media is a Perfect Choice for Exhibition Handouts, Agendas and Calendar of Events

The overall success of pocket media has not been lost on the events market. More and more exhibitors are recognizing the fact that handing out leaflets is not much more than a quick way to throw away money and to create litter. As has been well documented on this website, people just do not throw away pocket media products – they are kept for further reference and that simple fact ensures their popularity and success as promotional products. We have selected certain items for inclusion in The Events Emporium. The Tripleburst is included for its claims to be the perfect product to act as a mini show guide. The Foldilocks and Swatch Cards have a variety of uses as events publicity products whilst the versatility of the Starburst family of products makes them suitable candidates for virtually every aspect of events publicity.

Pocket Media on Bottle Promotions creates new Bottle Media

As we already know, pocket media has the wonderful quality of "keepability". Wouldn't it be great to extend that quality to other products in order to add longevity to promotions and to help grow your brand? Well, we have created a new branch of bottle media that does exactly that simply by adding a big hole to certain pocket media products. New additions to our range of bottle media products - The Bottle Boutique - include the Bottle Foldilocks, Bottle Starbursts and Bottle Swatch Cards.