Drinks Marketing - New Ideas for Bottle Collars and Hangers

In keeping with our perpetual efforts to bring something new to the advertising and marketing arena we are pleased to be able to present our latest collection of drinks marketing products which we are calling The Bottle Boutique.

On-bottle promotions have been around for a long time. However, a walk around the drinks sections at our local supermarkets tells us that most of the creative ideas have been around for a long time, too. It is high time for some new designs to liven up drinks marketing a little.

We think that you will find some interesting new options which will catch the eye of the consumer and boost the chances of your drinks promotion becoming a success. We have kept some old standards in the range just for completeness but there are many totally new drinks marketing products which will brighten up this corner of the advertising world.

Drinks Promotions - Bottle Collars, Hangers and Tags Explained

We have arranged the drinks promotions products by category and just to keep things simple this is an explanation of the categories. Each one describes the different ways that the bottle media is attached to the bottle neck. Bottle Collars have a wide collar that wraps around and clings to the bottle neck just like a collar or a scarf. A Bottle Hanger (also known as a bottle hang) has a large hole at the top which drops over the bottle neck allowing the drinks promotion to hang loosely on the bottle shoulders. A Bottle Tag (also known as a Neck Tag) has a loop of decorative string attached which slips over the bottle top whilst the tag rests on the neck and shoulders of the bottle. Each style is an easily recognised style of drinks promotion but we have added some flair.

Introducing Bottle Bows – a new style of drinks marketing product

The simple cones and towers which sit on bottle necks have been around for ages but they don’t really offer much room for print and nor are they particularly eye-catching. We have taken the basic design a step further to introduce three interlocking collars which stand proud from the bottle neck not unlike the style of a bow tie. We have produced our samples in six simple but attention grabbing shapes – a flower, a rosette, a teddy bear, a star, a love-heart and a butterfly. Not wishing to make life complicated, we have called these bottle collars a Flower Bow, a Rosette Bow, a Teddy Bear Bow, a Star Bow, a Love-heart Bow and a Butterfly bow.

Drinks Marketing selection offers Collars with Large Print Areas & Eye Catching Displays

There are a few distinctive styles of bottle collars. The Collar and Tie is a highly effective but extremely simple drinks marketing product which gives a much more striking display than you would ever imagine. Bottle Balls offer an unusual shape which could easily be adapted for drinks promotions associated with sports because of the balls. The most “in yer face” product is the Bottle Banner. You have heard of shelf talkers, well this drinks marketing product shouts and bawls at the top of its voice!

I went to Northern Italy for my holidays and watched the simple way that our waitress wrapped a paper napkin around the neck of our bottle of wine. That gave birth to the bottle collar that we call a Luvvy Label which is perfectly at home snuggling a bottle of wine but can also fit on carry handles with no fuss. We also do a collar on a canas an alternative to bottle collars.

Brand New Ideas for Sparkling Wine Marketing

We have introduced a number of new bottle hangers that offer vastly increased print areas in order to give your wine marketing promotion some real meat. One rather intricate bottle collar or bottle hang incorporates a credit card sized example of popular folding pocket sized print – a Starburst. This is an unusual concept for a bottle collar but why not? It is more likely that the bottle collar or bottle hanger will perform its function if a higher level of creativity and innovation is applied to its design. We think that this is ideal for wine marketing and the funky way that the display unfolds might be particularly well-suited to a sparkling wine.

Combining Popular Pocket Sized Print with Bottle Hangers makes sense in Wine and Alcohol Marketing

Combining pocket sized print products with new concepts for bottle hangs and accessories for wine and alcohol marketing makes perfect sense. Pocket sized print, such as the ever-popular Starburst, has proven its value in the marketplace as the type of product that does not get thrown away. You have to assume that consumers buy the bottle of booze first and foremost for the purpose of drinking and an uninspiring on-bottle promotion could easily end up in the bin. All the more sense then to use an alcohol and wine marketing product that will catch the eye and then be kept for at least as long as it takes to read the promotion.

We have produced a Foldilocks Card / Bottle Hanger Combo which offers masses of options for special offer vouchers and special offer news which could prove ideal for wine and alcohol marketing. A Swatch Card Bottle Hanger is a product that will find its way into pockets and handbags and desk drawers. Our Roll Fold Bottle Hanger is a close relative of the Foldilocks but with a different way of fastening.

For those who like the idea of having extra area for print but who can’t fill a Foldilocks card then we have introduced The Gateway – a very neat but simple bottle hang that offers six credit card sized panels for alcohol and wine marketing print.

Basic Media Remains Important to Drinks Marketing Selection

Our promotional product range is full of die-cut products and examples of pocket sized print so the production of bottle collars, bottle hangers and bottle hangs – a product which can combine both areas of expertise – is an obvious addition to the drinks marketing range.

Promotional bottle collars can come in all kinds of shappopes and sizes. The most basic example would be like the bottle hangers that we call Standard Bottle Collars which are simply, die-cut and creased pieces with a hole to slip the collar over the neck of the bottle. We also make these bottle hangers in 4-page versions. One opens left to right from the side and the other opens top to bottom to create a long, slim bottle hang.

Custom Shapes recommended for Drinks, Wine and Alcohol Marketing

Different folding methods can be used to incorporate a little booklet or the bottle collar / bottle hanger could include a simple 4-page section for extra text. Shaped bottle collars and bottle hangers are also an easy option for drinks, wine and alcohol marketing – they could be shaped like a lemon, for example, or slices of lemon and lime or cut to shape to look like ice cubes. There is really no limit to the shapes that could be produced for promotional bottle hangs and we will be very happy to discuss custom bottle collars with a more creative design element.

Traditional Bottle Cones and Towers popular in Alcohol Marketing

Bottle collars are also produced in shapes like cones or sloping square tower so that they can slip over the long necks of wine bottles. This type of bottle collar has been around in alcohol marketing for a long time but is included in our range just for completeness. Our samples are printed on 350gsm silk artboard but that is just because we like our products to be good quality. If your spec calls for a lighter board that does not present a problem. Bottle Cones and Bottle Towers are supplied with the side seam glued and folded flat ready to ping open and drop onto the bottle necks for a traditional look in alcohol marketing.

Bottle Tags a common sight in wine marketing

Single leaf and four-page tags are another popular choice as a bottle collar or bottle hanger in wine marketing, incorporating a loop of metallic string which would be slipped over the bottle neck. The standard 4-page tags are the same size as a credit card with the option of being presented in either portrait or landscape aspect. Unfortunately, as we do all of our stringing by hand, we would be cost effective only for smaller orders for this type of bottle collar. However, we do have a few examples of shaped single tags in our range of wine marketing products which might spark off some creative ideas. We can make shaped 4-page bottle tags as well.

Added functionality of Bottle Banners and Interlocking Collars

We have also designed some new bottle collars like the Bottle Banner with a simple interlocking mechanism that gives them the versatility not only to fit on wine bottles but also on bottle styles that are more commonly associated with household cleaners – plastic bottles with trigger action spray heads and also bulky bottles with hefty carry handles. With a happy coincidence, these products look equally at home on any one of these bottle styles and when placed on carry handles they do not impede the carrier.