Spec

The standard size of our Cover Dissolve is 210 x 100mm

Printed in 4 colour process on 350gsm silk art board

Cover Dissolver Interactive Marketing Product

This interactive marketing product is a picture dissolve with a definite difference. Instead of pulling a sliding card to change the picture on the promotional mailer you just open the cover! This popular interactive product is available as pictured as a 4-page size 1/3 A4 (DL).

Size and shape of custom made cover-operated dissolving picture product

We have made custom sizes and shapes of the cover operated dissolver but designers should be made aware that the position of certain aspects of the product cannot be changed. It is quite common for a designer to ask for a larger window or a different cover size. The size of our standard product fits into a DL envelope but we have made the product in C5 size. The window cannot be any nearer the centrefold than it is at present. The lifting mechanism and the panel that hides the original graphic govern this rule.

Promotional Marketing Ideas for the Cover Dissolve Marketing Product

This type of interactive marketing product is referred to in a variety of ways including a woven dissolve, a picture dissolve, a picture reveal and simply, a reveal. This particular example has an unusual distinction. The act of opening the cover of the promotional mailer operates the cardboard engineering mechanic of the changing picture. Suggestions for creative marketing ideas for this type of product could go on forever. This promotional marketing product could be an ideal direct mail piece for a company moving premises. It could be an exhibition giveaway or an event invitation. Someone with a creative advertising or marketing idea could show a chrysalis turning into a butterfly. The main thing about this interactive promotional product is the movement. It one of those pop-up products that is very hard to put down.

Here are a few words which might spark some promotional marketing ideas: alteration, amending, changing, editing, improvement, modification, remodelling, repair, on the move, transfer, and journey.

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