Spec

Made from an A4 sheet folded down to 105 x 75mm (A7)

Hidden Books are printed in 4 colour process on 350gsm silk art board.

Hidden Book Promotional Marketing Product

This neat little promotional marketing book is made up from a single folded sheet. Unfold the book and you will see that there is another book on the other side of the sheet. Fold it back up and the other book is there to see – a proper interactive marketing product! Only it’s not as simple as it sounds which adds to the interactive nature of the product! We are able to make the hidden book in custom sizes but would recommend a maximum finished size of A6 (approx 150 x 105mm).

Marketing Ideas for the Hidden Book Pocket Sized Print

The hidden book is a simple but effective piece of cardboard engineering. It is a sheet of A4 card that is folded to make an 8-page book. However, if you unfold it to A4 size and fold it back up the opposite way it makes a completely different 8-page book. Sounds easy but it’s not!  A good graphic designer will make this into a really tactile interactive mailer, trade show giveaway or exhibition handout. Its folded size is just A7 so it fits neatly into a pocket or a handbag.

Here are some words for Hidden Book Marketing Ideas

Words that might spark some marketing ideas for this piece of pocket sized print might include: pocket-sized; handy; hidden; reveal; now you see it, now you don’t; invisible; find; it’s easy when you know how; trick; conjure; magic.