Spec

Custom pop-up cards can be any size usually no larger than 4-page A5

Printed in 4 colour process on 350gsm silk art board

Open Mouth – Cardboard Engineering

The promotional advertising example pictured isn't a product as such, rather than an illustration of a simple way of adding an amusing movement with the use of a very simple cardboard engineering technique . There are many effects that can be achieved with cardboard engineering cuts and creases all of which can add an extra dimension to an otherwise ordinary card / leaflet. Just give us a call to discuss any ideas you might have.

Marketing Ideas for similar Cardboard Engineering Techniques

The “open mouth” is a good example of how simple paper engineering techniques can add humour and movement to pop-up cards and promotional print. There are many variations that can be utilised to achieve a certain effect and if you do have an idea for design please feel free to call to discuss it. This actual pop-up cut and fold is almost always used to portray a mouth –often of a frog or a fish. Other marketing ideas involving similar simple cardboard engineering techniques could include: diamond; umbrella (using just one triangle); roof (using just one triangle); Christmas tree (using one triangle under another etc)