Spec

The Parallelogram pop-up card in the picture above is size A5 but we can make whatever size you like up to and including size A4.

The pop-up cards are printed in 4 colour process on 350gsm silk artboard.

Parallelogram Pop-ups give impressive stand-up display for great B2B Direct Marketing

The "Parallelogram" stand-up display is one of the most popular pop-up mechanics found in promotional direct marketing and there are very good reasons for that popularity. The main attraction, of course, is that the stand-up display gives immediate focus to the main point of your promotional piece. This is a point that can be easily lost on a flyer, leaflet or small brochure. The main point of a B2B direct mail piece is to grab your customer's attention and to direct focus to your main selling point. 

The Parallelogram card adds versatility and creativity to Promotional Mail

The actual Parallelogram stand up feature is created by a die-cut piece that is affixed to the left and right of the centrefold by means of a connecting "bridge". Opening the card creates the lift. However, it is the die-cut which creates the pop-up feature and this can be in virtually any shape that you like. Buildings are always popular and the pop-up card also lends itself to settings such as room interiors. It is very popular with the construction industry, real estate agents, hotels, interior decorators and educational establishments. However, we should make one important point here - simple shapes work the best. There is no point spending money on a really intricate cutter as it is the lifting action which attracts attention. Our motto is - keep it simple, keep it affordable.