Spec

Custom made but the one in the picture measures 105 x 75mm closed. Expands to 620 x 75mm when open

Made in 350gsm silk art board and printed on both sides in 4 colour process

Pocketina Card - Concertina Folding Promotional Pocket Sized Print

This handy piece of promotional material is based on a simple concertina fold and when folded, it fits neatly into your pocket - hence the name, Pocketina Card. (We don't make life too difficult in our marketing department!) The thing that makes the product attractive is the reverse fold with the die-cut on the half-cover. This serves to high-light a main point of the promotion. In the instance of the example in the picture, the company logo is the die-cut feature.

Folding Pocket Sized Print More Likely to Be Kept than a Leaflet

Ever since Z Folded Cards came out of Runcorn in the early 1990s, printed pocket sized print has played an important part in promotional print. The product was first introduced because a major airline found that in-flight information passed out on A4 sheets was simply not working for them. Z Folded Cards were retained by the recipient just because of the neat handy size and the Z Folded product has been a great success ever since. Our Pocketina card is sized A7 so it will fit into a pocket or handbag without much fuss. The big thing that it offers is that it grows to over 2ft in length when it is fully opened.

Marketing ideas for the Pocketina pocket sized print card

There are 3 main attributes to this card; its handy size; the fact that unfolds to over 600mm and the die-cut emblem on the cover. The die-cut can be more or less any shape and so your imagination can run wild with that thought. The other two points can combine to suggest ideas of growth. Here are some other words that might come in handy: wide; broad; latitude; wingspan; broad based; wide bodied; wide angle; wide ranging; build up; the long and short of it.