Custom Pop Up Cards – Cardboard Engineering

We make promotional 3D pop-up cards in a variety of shapes and sizes with many different pop up mechanisms. The custom pop up cards feature quite a number of cardboard engineering techniques to create parallelogram pop-ups, V fold mechanisms, cut outs, creative folding techniques, 3D pop-ups and cards with a pull strip mechanism. The parallelogram and the “V-fold” are the most simple pop up mechanisms and also the most popular as they are very effective and the least expensive making them ideal as promotional mailers! All pop-up cards in the range are custom made. 

Creative Marketing Ideas for 3D Pop-up Cards

The intricacy of promotional 3D pop-up cards is limited only by the skills of the paper engineer and the project budget! In plain terms, the simpler the pop-up mechanism the less expensive is the promotional product. The styles that are pictured are simple but very effective and it is often the case with a promotional pop up card that a simple pop-up mechanism can offer greater impact than a pop up card that is over-fussy. The creative marketing ideas are usually what makes success of a pop-up card and the examples pictured were all very successful in their own markets.

Pop-up Mechanisms draw attention to direct marketing messages

One of the main aims of a successful direct marketing piece is to draw the customer's attention to the main selling point of the piece. Pop-up cards do this in a very obvious and direct fashion. The pop-up mechanism is the main point of focus on a 3D pop-up card and this makes pop-up cards a very popular choice as a promotional marketing tool. The obvious attention-grabbing quality of the pop-up action is augmented by the versatility of each product and by the abundance of choice which will virtually guarantee that there is something here to fit even the most unusual of marketing briefs. The Bobbing Duck is a good example of something unusual as are the Wobbly Cards.

The very fact that something either stands-up or pops up when the card is opened suggests the following creative marketing ideas: erect; lift; growth; raise; increase; growth; development; upward trend; upsurge; grow up; climb; shoot up; through the ceiling; jump out; jack-in-a-box.