Wheel Charts - Promotional Marketing Products

Spinners, calculators, eyeletted discs, ready reckoners – call them what you will! This promotional marketing product is usually 2 or 3 discs eyeletted at the centre so that they can be turned and reveal information through die-cut apertures. If you are planning to do one of these it is better for our planning purposes if you can restrict the diameter to 160mm – that way they fit on the semi-automatic eyeletting machines. The manual machines can handle up to 300mm but production is slower.

Marketing Ideas for Wheel Charts

In the USA they call them wheel carts. Over here they are called all-sorts – spinners; calculators; roundels; ready reckoners; eyeletted discs; vovelles; fact-finders; at-a-glance discs; round slide rulers or “just a couple of circles stuck together”! There has even been at least one book written about them (Reinventing the Wheel by Jessica Helfand) and there are thousands of people in the world who actually collect them as a hobby! This hugely popular interactive marketing product has been produced for many different uses and far too many to list.

However, here are a few suggestions for uses and for marketing ideas: ready reckoner; calculator; slide rule; pensions; inflation figures; cost calculations; colour chart; medical chart; zodiac and horoscope chart; questions and answers; sporting events calendar; sports statistics wheel; wildlife information chart; product identifier; fortune teller; biography charts; geographic information; first aid chart; recipe wheel; disc of knowledge.

If you are a continental European visitor to our site and you would like to read more about this product in your own language, please click on the appropriate flag.

To see a bigger video of a product like this go to http://www.whitneywoods.co.uk/wheelcharts.html

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