Promotional Mailers

Promotional Direct Mail

Promotional direct mail is the largest single use of the Whitney Woods range of pop up mailers. The response rates generated by promotional mailers are known to be far in excess of those created by bog-standard leaflets and flyers and many of our customers bear testimony to this. But what is it about our promotional mailers that make them such a success as direct mailing pieces?

Something Different in Promotional Mail

Every product in the whole range of promotional mailers has something different to offer. It might be the fact that the product has a long desk top life. Maybe it is because it is pocket-sized and will be kept for ages. It could be that the movement fits perfectly with your advertising message. No matter what you are looking to achieve there is a strong likelihood that we can supply a promotional mailer to fit the bill.

If you need help to match your advertising idea to a promotional mailer, our website features a list that is full of innovative marketing ideas; creative prompts and suggestions for marketing uses. Each one of our promotional mailers is featured and the list is constantly being updated.

Pop up Mailers

We believe that our range of pop up mailers has a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter - so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

Interactive Mailers with a Surprise Element

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation - once the user has opened the promotional mailing pack and experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When we refer to our promotional pop-ups as interactive mailers, that’s what we mean.

Successful Mail Campaign

Assuming that the advertising and marketing agencies have done their jobs well, the message on the pop up mailer will tie in with what has been described so far. And also assuming that the direct marketing team are sending the pop-up mailer only to serious sales prospects then we have a winning formula for a successful promotional mailing campaign.

To assist with the task of matching a pop up mailer to your promotion, each pop-up product has its own web page which offers suggestions for creative advertising ideas, graphic design ideas, innovative marketing ideas and promotional uses. There is also another page on this site which discusses marketing ideas.

Pop-up Mail Shots vs A4 leaflets

There is no better way to settle this argument about which is the best type of promotional mailshot other than to publish the testimony of our customers. Here is just one example but there are many others.

Proven Success in Direct Mail

"Thanks guys - just to let you know the feedback on the pop-up cube mailing is extremely good. We had anticipated a 1% response on customers signing up online. Our objective was to strive for 1.5 - 3 %, however, I think my faith in creative design is restored as we have current figures showing a 9.6% uptake on the offer with new accounts opened and being used on a regular basis."

Promotional mailshots which make full use of the extra OOMPH! offered by our range of pop-up products and interactive mailers are proven to produce results.

Direct mail services available from Whitney Woods

We couldn’t produce all of these promotional mailing products without offering the direct mail services to give you the full promotional package that you require from a supplier. To see everything that we offer go to our sister site at www.mailbyhand.co.uk