Promotional direct mail is the largest single use of the Whitney Woods range of pop up mailers. The response rates generated by promotional mailers are known to be far in excess of those created by bog-standard leaflets and flyers and many of our customers bear testimony to this. But what is it about our promotional mailers that make them such a success as direct mailing pieces? Well, for one thing, the products themselves help to spark off so many different ideas for direct mail. Advertisers are all desperate to find the same thing – “Something different” – and our products give rise to many direct mail ideas.
Something Different in Promotional Mail
Every product in the whole range of promotional mailers has something different to offer and will prompt many different direct mail ideas. It might be the fact that the product has a long desk top life. Maybe it is because it is pocket-sized and will be kept for ages. It could be that the movement fits perfectly with your advertising message. No matter what you are looking to achieve there is a strong likelihood that we can supply a promotional mailer to fit the bill.
If you need help to match your direct mail ideas and advertising idea to a promotional mailer, our website features a list that is full of innovative marketing ideas; creative prompts and suggestions for marketing uses. Each one of our promotional mailers is featured and the list is constantly being updated.
Pop up Mailers lead to many Direct Mail Ideas
Our range of pop up mailers has a combination of positive attributes that are not always present in standard promotional print and these positives are bound to get the old creative juices flowing with some great direct mail ideas. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter - so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer. They all come with their own style of custom-made mailing pack such as a Zippalope or a mailing wrap which makes them easy to spot in the pile of limp white envelopes that arrive on your customer’s desk each morning. Many of the products can be supplied not just as interactive mailers but as interactive mailers that hold pens. Converting your direct marketing piece to a pen holder will not only achieve the attention-grabbing goals of your initial promotion but it will also add significant life to the promotion by remaining on your customer’s desk for months. Another way to add “keepability” and also an element of fun would be to add a Wobbly Head to your automatic pop-up product.
Interactive Mailers with a Surprise Element will generate Ideas for Direct mail
“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation - once the user has opened the promotional mailing pack and experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When we refer to our promotional pop-ups as interactive mailers, that’s what we mean. These surprise elements are bound to generate many ideas for direct mail projects.
Mail Campaign Success follows Good Direct Mail Ideas
Assuming that the advertising and marketing agencies have converted great direct mail ideas into a great direct mail piece, the message on the pop up mailer will tie in with what has been described so far. And also assuming that the direct marketing team is sending the pop-up mailer only to serious sales prospects then you have a winning formula for a successful promotional mailing campaign. Direct mail success follows good direct mail ideas.
To assist with the task of matching a pop up mailer to your promotion, each pop-up product has its own web page which offers suggestions for direct mail ideas, creative advertising ideas, graphic design ideas, innovative marketing ideas and promotional uses. There is also another page on this site which discussesmarketing ideas.
Pop-up Mail Shots vs A4 leaflets
There is no better way to settle this argument about which is the best type of promotional mailshot other than to publish the testimony of our customers. Here is just one example but there are many others :-
Proven Success in Direct Mail
"Thanks guys - just to let you know the feedback on the pop-up cube mailing is extremely good. We had anticipated a 1% response on customers signing up online. Our objective was to strive for 1.5 - 3%, however, I think my faith in creative design is restored as we have current figures showing a 9.6% uptake on the offer with new accounts opened and being used on a regular basis."
Promotional mailshots which make full use of the extra OOMPH! offered by our range of pop-up products and interactive mailers are proven to produce results.
Make sure that your direct mail is actually opened!
Companies spend fortunes on Business to Business direct mail. Painstaking hours are spent poring over the details of the promotional piece. Meeting after meeting might have taken place to discuss the whole strategy. Days might be spent searching for new direct mail ideas. And at the end of it, the mailing piece is sent out in an anonymous, plain, white envelope which looks like every other piece of business mail. Does this make any sense at all? We don’t think so.
Custom Mailing Packs Add Intrigue to Direct Mail
We can produce custom made mailing packs which are much better received than plain white envelopes. It is well documented that what the American’s call “dimensional mail” generates a far greater response rate than “flat mail” and so mailing packs are definitely a good direct mail idea. There is definitely a feeling of anticipation in the air when a packet or parcel arrives with the morning mail and it is quite likely that packets will be the first items to be opened and therefore gain the lion’s share of the customer’s attention. However, not every promotional mailing can be sent out as a big package – but how about making a small one?
Even a Simple Mailing Pack adds lots of Interest
Maybe something the size of a CD case would be a good direct mail idea so that it would seem like something interesting when your customer comes to open it. We realise that it seems like an expensive option but as your other method has a very good chance of going straight in the bin that just seems like throwing money down the drain. Your agency can design a pack but there is no need to go overboard as something dead simple like a sleeve with a slide-out tray will do the trick.
Sending out your promotional mail in the form of a small pack will dramatically increase the chances of it being opened in a positive manner. Making your literature pocket-sized and with an interactive element will help your promotional piece to pass the “3 second test” and should ensure that the mailing has a much greater chance of success than the original option.
Direct mail services available from Whitney Woods
We couldn’t produce all of these promotional mailing products without offering the direct mail services to give you the full promotional package that you require from a supplier. To see everything that we offer go to our sister site at www.mailbyhand.co.uk
To see all of our three websites featuring promotional mailers and marketing ideas go to www.whitneywoods.com
