Pop-up Pyramid for Business to Business Direct Mail and Direct Marketing

Our pop-up pyramid was one of the first pop-up designs that we ever made. It was meant to be a promotional marketing product with a difference – a shape that wasn’t seen very often in the pop-up market place. It is seen all over the place now as the pyramid has become one of our most popular promotional pop-ups, particularly being used in promotional B2B marketing campaigns.

Pyramid Pen Holders Extend the Life of Your Business to Business Marketing Campaign

The pop-up pyramid is perfectly capable of grabbing and holding your customer’s attention for long enough for your Business to Business marketing campaign to begin to work but why not extend its life? It makes perfect sense to get the most out of the pop-up product in your direct marketing campaign and to extend the life of the promotion for as long as possible – particularly if the cost remains the same. By adding a few holes to one face of the pop-up pyramid the product can be successfully converted into a very unusual pen holder. Every time your customer reaches out for a pen, your promotional message will come into view. This simple conversion will add months to the life of your promotion and ensures that you get maximum value for money from your promotional giveaway product.

The Pyramid-Shaped Pen Holder

The pop-up pyramid make a very unusual pen holder as it is a shape not often used for this purpose. That makes it all the more attractive for use in B2B marketing campaigns where everyone is always on the lookout for “something different”. The pyramid-shaped pen holder certainly fits the bill. We can make the product with all of the pen holes on one side which is how it works best but we have experimented with having two holds on two sides as shown in the video and that creates a totally different visual effect. However, this design is not as practical as the pens bump into each other when you slide them into the hols so we suggest that you go with all holes on one side.

Great news for card making and scrapbooking crafters

Whitney Woods is opening a retail e-commerce site in 2009 where card making, scrapbooking and rubber stamping crafters will be able to buy white die-cut pop-up card blanks for the first time anywhere. This is great news for the cardmaking community and will expose our automatic pop-up products to a whole new world of creative interpretation. We will post updates on our marketing blog and on the pop-up news page on our websites. Click on Card Making and Scrapbooking for Crafters to read more about this exciting announcement.