Customer Relationship Management and Customer Relationship Marketing

Customer relationship management was once no more than a label for a category of software tools. Today, however, customer relationship management denotes a company-wide business strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to find, attract, and win new customers, nurture and retain existing customers, entice former customers back into the fold and reduce the costs of marketing and customer service.

Whilst the term "customer relationship marketing" sounds similar to customer relationship management, the main focus of relationship marketing is existing customers and the main aim of customer relationship marketing is to increase customer retention in order to encourage repeat trade.

Inspired use of the right Promotional Products can promote Customer Loyalty

Relationship marketing employs customer retention strategies such as product bundling, cross selling, cross promotions and customer loyalty programmes and our range of interactive promotional products can help to promote customer loyalty through these strategies.

Relationship marketing has migrated back to direct marketing to help achieve these goals particularly when the increased relevance of the marketing piece can increase response rates. This is where we come in. We have a fabulous selection of interactive promotional products that are perfect for direct marketing and encourage customer interaction. Clever choice of the pop-up or interactive mailer will complement the customer promotion and aid your customer loyalty program.

Encourage long-term Customer Loyalty with our Relationship Marketing tools

Long-term customer loyalty can be encouraged by clever use of relationship marketing tools. For instance, an existing customer will be pleased to hear of o forthcoming promotion. Let's say that you are doing some pre-launch publicity and you want to establish a date firmly in your customers mind. A pop-up pen holder printed with calendar dates with the date of your promo circled boldly will not only reinforce the imminent promotion but the pen holder will be kept by your customer for months acting as a long-term promotional tool for your brand. It also feels like a free gift which is always good for building customer relations.

Your Customer Retention Strategy should include use of Interactive Products

The traditional marketing mix of pricing, product management, promotion and placement is too narrow for developing customer relationships and a relationship marketing model should be embraced in order to build customer relationships and customer interaction over time. The word "interaction" is very important as interaction makes your customer involved with your brand and will encourage the customer to become a brand ambassador. This is why your interactive strategies should be promoted through interactive products, thereby making your whole campaign much more memorable, more dynamic and more successful.