Interactive products provide Tactical Marketing Solutions

Tactical Marketing encompasses just about every facet of marketing that requires positive action aimed at bringing in customers. From our point of view, we have promoted our products predominently towards marketing professionals with interests in direct mail, exhibitions and events, promotional gifts, product launches, pr announcements and POS products. However, we have become aware of many other areas of marketing for which our interactive products would provide perfect promotional print solutions.

Experiential Marketing Professionals should extend the live experience right down to the promotional literature

As so many of our products are designed to have a high degree of customer interaction, it makes absolutely perfect sense to utilise the interaction to boost the overall effect of the live experience. A brand with a dynamic personality deserves high-action product literature such as presented by an automatic pop-up product. A smooth and suave brand personality cries out for the cool sophistication of a product like our push'n'pull which appeals to executive levels. A brand which has an exclusive feel be suited to a starburst with a silky laminated finish. We have something in our range to suit almost any brand personality being promoted through your experiential marketing campaign.

Guerrilla Marketing and Street Team Marketing aided by Printed Pocket Sized Print

It has been proven since the early nineties that printed pocket sized print comes with a high degree of keepability - something that is sadly lacking in an A5 flyer. Our printed pocket sized print products such as the Foldilocks card and the Little Big Card are perfect products for guerrilla marketing campaigns, bringing a much higher success rate than throw-away flyers.

Interactive products for Customer Relationship Marketing loyalty and reward schemes

Customer relationship marketing is all about customer retention and trying to win repeat business. Professional relationship marketers use many different strategies to achieve their goals and amongst the most popular pieces of tactical marketing is to promote loyalty scheme membership and rewards schemes. These often include the presentation of membership cards and the distribution of vouchers. It has long been recognised that dressing up the card and vouchers as a prestige gift adds kudos to the rewards and gives the rewards the appearance of having added value which heightens the customer feel-good factor. Products such as our Quality Card Carriers, the foldilocks card and mini starbursts offer perfect ways to improve your efforts.

Ambient media advertising relies on clever adaptation of everyday opportunities

Ads on hanging loops on trains; ads on supermarket trolleys and ads on the back of sales receipts were once a brilliant new idea - wonderful examples of new ambient media advertising. Now commonplace, these ideas have passed over to the main stream and ingenious and creative minds are busily thinking up new ideas and opportunities for ambient media somewhere in the world at this very moment. We have products that can offer certain opportunities such as simple door hangers. With a little creative energy, a door hanger could be produced as a 4-page promotion in the shape of your product. Remember, doors are everywhere, not just in hotels. Take a look at the suggestions above for more creative tactical solutions.