Spec

The cover is made from 350gsm silk art board; the inner is on 150gsm art paper. Both are printed in 4 colour process.

Impressive Display Inspires Below the Line Advertising Ideas

In a nutshell, “Above the line Advertising” is advertising that is carried out in the mass media and “Below the line Advertising” is pretty much everything else. To the uninitiated, however, the term “Below the Line Advertising” can sound like something that is small or even unimportant. Everything that we make belongs in the category of “below the line” advertising and marketing products but don’t be fooled into thinking that they are insignificant.

Take the Tripleburst as an example. This is a product that has inspired many below the line advertising ideas. It looks like an ordinary A7, pocket-sized brochure – that is, until you open it up. A magnificent display is revealed that is energetic, impressive and ingenious. It grows to almost 8 times the length of its closed size and so it is ideal for portraying the theme of growth.

Three fold-out displays perfect for events

The display has inspired many advertising ideas though the fact that there are 3 different fold-out displays seems to be the main factor in deciding on a use for the Tripleburst. It is most often used in conjunction with events with the three fold out displays showing road directions to the venue, a layout of the halls at the venue and dates and details of the actual event.